The 4 Parties Involved in Your Business
- Kerry Howell

- Jun 22
- 1 min read

There are four parties involved in every business decision.
Three of them involve you.
You.
Your Business.
Your Life.
And your client.
The client experiences the deliverable.
You experience everything.
The impact on yourself.
The impact on your business bandwidth.
The impact on your family time and mood you have left at the end of the day.
This is where many business owners get stuck.
They make decisions based entirely on what benefits the client.
Then they wonder why they're exhausted.
Every request has consequences beyond the project itself.
The drive.
The preparation.
The proposal writing.
The communication back and forth.
The work itself.
Alongside existing commitments.
The client only experiences one piece of the equation.
That's why every decision needs to work for all four parties.
The Client.
You.
Your Business.
Your Life.



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