What Should My Price Be?

Everyone tells business owners to charge their worth.

How do you calculate that??

You cannot price your work until you understand the full cost of delivering it.

The marketing.

The booking.

The communication.

The execution.

The delivery.

The billing.

The recovery.

The mental load.

The space it occupies on your calendar.

The opportunities you can no longer say yes to because of it.

Pricing needs to reflect reality and all the time that was included in the before and after of the deliverable.

We are not basing pricing on comparison and assumptions alone.

The goal isn't to be cheap and get booked and it is not to find the highest number someone will pay.

The goal is to find the number your business requires.

The number that supports stability.

In your business.

And in your life.

Confident pricing doesn't require lengthy explanations.

Amateurs justify.

Professionals state.