KERRY HOWELL  

I often hear business owners say that nobody sees value anymore. That client only cares about price. My experience was the opposite. When I started photographing homes, there were plenty of photographers charging less than I did. Yet over time, my prices continued to increase. Not because I had better marketing. In fact I was not marketing and most of my business came from referrals only and word of mouth. I was not intentionally trying to create scarcity. I was genuinely bus

I worked at a photography company before creating my own. Some of the employees were confused because I didn't have an art degree. But ya know what? My clients never asked if I had an art degree. They looked at my photographs. They heard from other people that I was great to work with. Then they hired me. I have spent years building a business, solving problems, making mistakes, figuring things out, and helping other business owners do the same. What's interesting is that the

The hardest part is the beginning. Working toward something without knowing if any of your effort will be worth it. Building the website. Creating the offers. Sending the outreach emails. Showing up day after day with absolutely no idea whether you're six months away from success or six years away. That's the hard part. Not because the work is difficult. Because there is no feedback yet. No evidence that you're on the right path. The people who eventually succeed are the ones